1. Warm the milk to about 110°F and mix with yeast and sugar. Let sit until frothy, about 5-10 minutes.

2. Stir in eggs and melted butter until well combined.

3. Gradually mix in flour and salt to form a soft dough. Knead for about 8-10 minutes until smooth and elastic.

4. Cover the dough and let it rise in a warm place for 1 hour or until doubled in size.

5. In a small bowl, mix strawberry jam with chopped strawberries and cinnamon if using.

6. Roll out dough into a rectangle, spread filling evenly across the surface.

7. Roll the dough into a log and slice into 12 equal rolls.

8. Arrange rolls in a greased baking dish, cover, and let rise for another 30-45 minutes.

9. Preheat oven to 350°F and bake for 25-30 minutes or until golden and cooked through.

10. While rolls cool slightly, whisk powdered sugar with milk to form glaze or prepare granulated sugar for rolling.

11. Drizzle glaze over rolls or roll tops in sugar for a donut-like finish. Serve warm.